I very rarely share press releases, purely because I only want to share content relevant to me and my readers. But when this one popped in my inbox today I knew I simply had to share! So if you love Build a Bear and love helping a worthy cause, please read on!
Retailer to offer one-day-only, in-store event featuring commemorative £5 bear, two additional £5 teddy bears and a donation match for three charitable organisations
Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination forcreating personalized furry
friends, is inviting guests to celebrate the brand’s favorite holiday, National Teddy Bear Day, in stores
on Sept. 9 with £5 teddy bears, all while helping children across the globe.
To mark the occasion, guests of Build-A-Bear Workshop stores can make their own limited-edition National Teddy Bear Day bear for just $5 (USD) / $5 (CAD) / £5 (GBP), plus applicable taxes, in U.S., Canada and U.K. stores on Friday, Sept. 9. This is the first time the brand has created a commemorative bear for National Teddy Bear Day. Two additional bears will also be available for £5 each: Lil’ Vanilla Bean Cub and Lil’ Hazelnut Cub. Each guest can purchase a maximum of five £5 bears, while supplies last.
In the spirit of the brand’s mission to “add a little more heart to life,” for every £5 bear purchased on Sept. 9, Build-A-Bear will donate a furry friend to one of three charitable organizations: Toys for Tots in the United States, up to 30,000 furry friends; Boys and Girls Clubs of Canada in Canada, up to 1,000 furry friends; and Childhood First, along with other children’s charities, in the United Kingdom, up to 6,000 furry friends.
“We celebrate teddy bears every day, but Build-A-Bear Workshop is commemorating National Teddy Bear Day with exclusive £5 furry friends and a heart-felt opportunity to share the hug of a teddy bear with kids in need,” said Gina Collins, chief marketing officer, Build-A-Bear Workshop. “With the support of our charitable partners around the world, we hope to help as many children as possible experience the joy of a new furry friend during this fun, in-store event.”
During the week of National Teddy Bear Day, teddy bear fans can:
• Visit BuildABear.co.uk/TeddyBearDay to learn more about the in-store event and find a nearby Build-A-Bear Workshop location.
• Attend the National Teddy Bear Day Twitter Party hosted by Build-A-Bear Workshop on Thursday, Sept. 8, at 9 p.m. ET to answer fun trivia, interact with the brand and qualify for thechance to win prizes. To participate, register online at http://bit.ly/2bCHkQU.
• Follow the brand on Facebook, Twitter, and Instagram and share a favorite teddy bear or Build-A-Bear Workshop memory with hashtag #NationalTeddyBearDay and @BuildABear.
The brand will celebrate its 20th birthday in 2017, and 2016’s National Teddy Bear Day marks the kick-off of more than a year of celebrations.